1/10/2024 0 Comments Grupo cuprumInvolved fees earner: Michael Flatter – Jackson Walker L.L.P. Find company research, competitor information, contact details & financial data for Grupo Cuprum, S.A.P.I. Puente and senior legal manager Carolina Peña led the transaction for the company. Flatter advised Grupo Cuprum on the transaction. Treviño (Picture) and associate Michael A. With the acquisition of CML and Alutodo, National Material of Mexico expands its steel processing capabilities to include aluminum, stainless steel, and aluminum foil flat rolled products in all grades. Cuprum Metales Laminados is a business that is part of the portfolio of companies of Grupo Cuprum, a Mexican holding company founded in 1948 in Monterrey. Grupo Cuprum is a leader in the production of ladders, prefabricated windows, and aluminum products. ![]() Grupo Cuprum, based in Monterrey, Mexico, has more than 60 years of experience in the industry. The deal was announced on July 1, and terms were not disclosed. de C.V., a subsidiary of National Material, L.P. Where is Grupo Cuprum Planta Perfiles Mty Grupo Cuprum Planta Perfiles Mty is located at: Avenida Diego Daz de Berlanga, 66484 San Nicols de los Garza. (“Alutodo”), to National Material of Mexico, S. ![]() de C.V., the largest aluminum extruder in Latin America, announced its sale of two Mexican subsidiaries, Cuprum Metales Laminados, S.A. In addition, within the organization there was an improvement in inventory levels and in the conditions of acquisition of inputs.Jackson Walker advised Grupo Cuprum on the deal. The organizational structure was optimized, which in addition to generating a reduction in necessary resources, improved communication and decision-making, making processes leaner and flows more agile.Īn improvement in customer service was generated through shortening times for quoting projects, managing and administering their orders, reviewing commercial conditions, applying their payments and for the delivery of products, among others. On the other hand, the internal service offers were also defined, the process automation needs were identified, as well as the set of new competences to be developed.Īdministrative processes were streamlined and the relationship between internal customers and suppliers was improved and formalized through service contracts. In the case of the commercial areas, this clear definition of roles aligned with the logic of the new structure allowed the identification of new competencies to be developed, for example, integrating the capacity to prospect for new clients and thus gain market share. The roles of each key position in the process were clarified and realigned - not only in the commercial areas, but also in related areas, such as operations, purchasing and supply chain, among others. The value chain was also aligned and optimized, which would eventually bring the best use of resources and a significant improvement in service. The company currently specializes in the Mechanical or Industrial Engineering area. The structure based on a geographic logic was changed to one based on customer segments, to provide these customers with better service through a commercial force specialized in their specific needs and requirements. Based on our methodology, we identify the gaps in the value offer and in the effectiveness of the commercial capacity. In a joint work with our client, we integrate a multidisciplinary team to address the problem. Therefore, it was evident that the way in which its commercial structure was shaped did not allow it to attend the market in the best way. ![]() It also presented service problems with customers, generating complaints that were not addressed in the right way. Avenida Diego Diaz de Berlanga 95-A Col. In a highly competitive situation in the flat metal market in Mexico, the Cuprum Metales Laminados business needed to increase its commercial effectiveness in order to gain market share and protect its customer base, as well as to achieve established sales budgets. En Grupo Cuprum somos lderes en soluciones de aluminio y metales en los mercados en que. It has 7 service centers in Mexico and serves various industries, including automotive, appliances, telecommunications and refrigeration. Its business is the commercialization of aluminum and stainless steel sheets. As a Sales Director, I was responsible for leading and executing the sales strategy with an annual budget of 100 MUSD. During two and a half years, I served as the General Manager for Masco Coatings Mexico with an annual sales budget of 60 MUSD. ![]() Cuprum Metales Laminados is a business that is part of the portfolio of companies of Grupo Cuprum, a Mexican holding company founded in 1948 in Monterrey, Mexico. As a Director, I have full P&L responsibility and business development of the Cuprum Retail division.
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